For over 15 years, BlueTech Research and Imagine H2O have worked closely alongside the water innovation sector, one through market and technology intelligence, the other through accelerator programs and portfolio companies moving into commercial deployment. In this session, featuring perspectives from the startup founders who have lived that journey firsthand, the two organizations look back on what that proximity has actually taught them: what changed in the sector, what did not, and what conventional wisdom got wrong along the way.
